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Chris Wilson

 April 17, 2018 | Simon Jenkins


Chis Wilson’s Too Good to Go app lets you order food from top restaurants that would otherwise be thrown away. In doing so, they’ll be helping to put a dent in the 600,000 tonnes of perfectly edible food that the restaurant and hospitality sector waste every year, according to WRAP. That’s almost 2,000 tonnes per day.

Too Good To Go is a hyper-local environmental social enterprise dedicated to reducing food waste. Their revolutionary concept links you with delicious food that would otherwise be thrown away at prices from as little as £2 and a maximum of £3.80. Through the Too Good To Go app and website, people can order food from local restaurants, cafes and bakeries, collect it up to an hour before closing time and enjoy it on-the-go in an environmentally-friendly sugarcane box.

Initially launched as a concept in Denmark at the end of 2015 by a group of friends, Too Good To Go was soon able to grow internationally thanks to the diversity of its team. The team now has 2,300 active restaurant partners, saving over 800,000 meals and more than 1500 tonnes of CO2 emissions avoided. In the space of barely six months they have helped prevent over 200 tonnes of carbon dioxide emissions and provided thousands of meals that would have otherwise been discarded.

This fast expansion was made possible by support from the University’s High Growth Fund, grants of up to £5,000 which make it possible for businesses to take on staff, enter new markets locally and globally, increase marketing activity, pay suppliers, secure IP protection and enhance cash flow activity.

Too Good to Go was featured in this BBC online article about food waste.

Chris Wilson